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A web site
can be one of the most cost-efficient means of promotion or
advertising.
Telania, Inc. has provided an outline of things to keep in
mind when considering your web site and the overall process.
Why does your company need a Web site?
Establishing an Internet
presence is becoming an invaluable contributor to company’s
bottom line. We will show you how you too can leverage the power
of this medium to increase your profits, create and maintain a
stronger brand and ultimately position your company to take
advantage of the advances in technology.
Perhaps you have often wondered about some or all of these
questions:
What are your current advertising and marketing efforts?
How will a Web site improve both?
How will a Web site improve the company's overall public image
and provide user information?
How will a Web site keep people coming back?
How will a Web site save day-to-day business dollars and
resources?
How will a Web site increase profit?
There are several reasons a Web site will be beneficial to your
company:
· You suddenly are on an equal footing, opportunity wise with
the largest companies.
· You can reach a potential 385 million Americans and over 620
million Internet users (Nielsen//NetRatings, January 2003), or
reach a strong, qualified market locally.
· You have free demographics and market research gathering
capability from both the Internet and from visitors to your Web
site.
· You can gather information about your competitors who are
on-line as well as information that can help your business in
general.
· You can allow customers to access information about your
company, obtain product and service information, support,
updates, and news.
· You will reduce phone and fax charges, paper, mailing costs,
printing costs, and office personnel.
· You will participate in a fast-growing, interactive,
multimedia environment at a fraction of traditional print and
television advertising costs.
· Leverage the power of search
engine marketing.
· You will increase profit!
Did you know that . . .
· Small businesses that use the Internet have grown 46% faster
than those
· that do not. (American City Business Journals)
· Forty-four percent of U.S. companies are selling online; 36%
more say they will do so by the end of the year. (Association of
National Advertisers)
· Number of pages on the Web: 800 million. (NEC Research
Institute)
· A survey of 30,000 consumers in 30 nations found that the U.S.
not only has the fastest-growing number of Internet users, but
the largest proportion of
E-Commerce consumers. (Roper Starch Worldwide)
· 25% of Web users have household incomes exceeding $80,000.00
per year. 64% of Web users hold college degrees. (A. C. Nielsen)
· On-line usage of the Internet exceeds total rental video
playtime and TV nationwide. (A. C. Nielsen)
· The largest age group of Internet users is between 25 and 44
years of age. (A. C. Nielsen)
A Web site is a business tool, not just an advertising banner in
cyber space.
OK. How can Telania, Inc. help you?
We will view your existing business strategy carefully reviewing
your current promotional and marketing materials. This will
enable us to collaborate with you in designing a rough Web site
sketch. Using the valuable input you provide we will determine
the cost of your project. Once you supply any text or images we
may need, we will get going.
What else?
Once your site is designed, you will need to select a good host.
A host is
simply a reliable and high-speed network where your Web site
physically
resides so everyone in the world with Internet access can view
it.
Click here for more information on our
superb and very cost-effective
hosting services. Telania, Inc., will also consult with you to
assist your company in
conducting on-line research, or in providing other more
targeted,
intensive on-line advertising efforts.
We suggest that you advertise your Web site address, Email
address, and other contact information about your Web site in
all of your promotional materials and business cards. You may
want to run ads just for the purpose of promoting your Web
site.
Other things you can do:
Check out your competition on-line.
Visit industry related sites and negotiate a listing and/or
reciprocal link
to your site.
Don't forget the experts are here to help you!
Email us or fill
in our information request form for more information or to
provide us with
a good time to call you. |
