Do you want to drive qualified traffic to your web site? Are you spending money targeting wrong search keywords? Do you need an Internet marketing company that has a reliable track record? One that uses multiple channels of Internet marketing such as Search Engine marketing, Pay-Per-Click marketing, Email marketing and Online Media account management to effectively drive traffic to your business? Telania, Inc. has the staff, skills, track record and the tools to drive qualified leads to your web site.

Our Internet marketing services include:

Search Engine marketing

We still don’t know how some in our industry get away with guaranteeing top 10 positions on certain search engines. The truth is that Search Engine marketing is not always about quantity – not to mention the fact that search engines such as Boldsearch, myFastSearch, Google, Aol, AltaVista, MSN, Lycos, Mamma, and Ah-ha keep changing their search algorithms. The goal of search engine marketing, in our view, should be positioning your business using relevant search keywords and phrases so that any traffic generated using these efforts will results in improved order generation or conversion rates. Telania, Inc. will work with you to select the most relevant and cost effective keywords that describe your business. We will then work with you to generate the most compelling ad copy that will result in higher conversion rates.

Search Engine Marketing should not be limited to either Pay Per Click (PPC) such as Google AdWords, Yahoo Search Marketing or organic listings. You want to create hybrid internet marketing programs that employ search engine's organic listing, pay per click or action, email marketing, ezine or electronic newsletters, offline marketing promotions including Fax campaigns. Tie all your promotions in a cyclical format and don't forget to test, test, test. Measure your results, tweak your landing pages, explore new product ideas.

Our Search Engine marketing efforts involve:

• Comprehensive keyword and web site analysis to determine the most cost effective keywords and phrases to use for marketing your web site as opposed to getting low Return on Advertising Spend (ROAS) because of expensive adsense keywords.
• Recommending and designing web site improvements that will help boost the relevancy of your web pages. You don’t want to be blacklisted by search engines!
• Keyword page or web site build-out. We will use your keywords and key phrases to build specific entry pages for the search engines. We will then use proprietary techniques to help you get listed under your keywords and phrases.
• Manual submission to major search engines. We will hand submit your search engine optimized web pages to the major search engines and directories such as Google, Yahoo, Aol, Excite, Altavista, Lycos, MSN, Netscape. These search engines account for some 90% of all Internet searches. You definitely want to be listed on these search engines.
• We will provide ongoing review and maintenance of your search engine submissions.
• An initial six week report on ranking and optimization efforts. We want to keep you up to speed regarding the progress of your search engine marketing efforts. We will provide quarterly reports thereafter.